Celebrity endorsements in South India  the next ÂBig thing (Part-2)
The buzz in the Advertising and marketing field is that the endorsements for South Indian movie actors is the Ânext big thing in business. Ever wondered why most of our celebrities donÂt endorse as many brands as their Bollywood counterparts? And why weÂre subject to dubbed ads, which are more humorous than convincing? This articles hopes to throw some light on the business of celebrity endorseme